Inside Steve's brain /
Kahney, Leander.
Inside Steve's brain / Leander Kahney. - London : Atlantic Books, 2008. - 294 p. ; 19 cm.
Includes bibliographical references (p. [271]-283) and index.
Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget.
9781843549123
2007049270
Jobs, Steve, 1955-2011.
Apple Computer, Inc.--Management.
Computer industry--United States.
HD9696.2.U62 / J636 2008
338.761004092 / KAH
Inside Steve's brain / Leander Kahney. - London : Atlantic Books, 2008. - 294 p. ; 19 cm.
Includes bibliographical references (p. [271]-283) and index.
Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget.
9781843549123
2007049270
Jobs, Steve, 1955-2011.
Apple Computer, Inc.--Management.
Computer industry--United States.
HD9696.2.U62 / J636 2008
338.761004092 / KAH