The power of co- creation :
Ramaswamy, Venkatram.
The power of co- creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart. - New York : Free Press, 2010. - ix, 276 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
9781451623543
2010006297
Creative ability in business.
Business networks.
Interorganizational relations.
HD53 / .R35 2010
658.40714 / RAM
The power of co- creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart. - New York : Free Press, 2010. - ix, 276 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
9781451623543
2010006297
Creative ability in business.
Business networks.
Interorganizational relations.
HD53 / .R35 2010
658.40714 / RAM