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Davies-Cooper, Rachel.

The design agenda : a guide to successful design management / Rachel Cooper and Mike Press. - Chichester ; New York : Wiley, c1995. - 298 p. : ill. ; 24 cm.

Includes bibliographical references and index.

What Is Design? --
The Value of Design --
Corporate Design Strategies --
Design and the Organisation --
Design Audits --
Design Management-Setting the Agenda --
Resource Guide --
Index.

ISBN: 0471941069 9780471941064

LCCN: 94013491

Subjects--Topical Terms:
Industrial design--Management.

LC Class. No.: TS171.4 / .D38 1995

Dewey Class. No.: 658.5752 / DAV