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Bijapurkar, Rama.

We are like that only : understanding the logic of consumer India / Rama Bijapurkar. - New Delhi : Penguin Books, 2007. - xiv, 281 p. ; 22 cm.

Includes bibliographical references (p. [275]-276) and index.

ISBN: 9780670999446 067099944X

Source: Library of Congress -- New Delhi Overseas Office Rs495.00

LCCN: 2008336927

Subjects--Topical Terms:
Consumers--India.
Consumption (Economics)--India.
Consumer marketing

LC Class. No.: HC440.C6 / B55 2007

Dewey Class. No.: 658.8 / BIJ