Creating breakthrough products :
Cagan, Jonathan, 1961-
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. - Upper Saddle River, NJ : Prentice Hall PTR, c2002. - xxxii, 302 p. : ill. ; 25 cm. - Financial Times Prentice Hall books .
Includes bibliographical references and index.
0139696946
2001052319
New products.
Production planning.
Product management.
Marketing research.
HF5415.153 / .C34 2002
658.575 / CAG
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. - Upper Saddle River, NJ : Prentice Hall PTR, c2002. - xxxii, 302 p. : ill. ; 25 cm. - Financial Times Prentice Hall books .
Includes bibliographical references and index.
0139696946
2001052319
New products.
Production planning.
Product management.
Marketing research.
HF5415.153 / .C34 2002
658.575 / CAG