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Lashinsky, Adam.

Inside Apple : the secrets behind the past and future success of Steve Job's iconic brand / Adam Lashinsky. - London : John Murray, c2012. - viii, 223 p. ; 24 cm.

Rethink leadership -- Embrace secrecy -- Focus obsessively -- Stay start-up hungry -- Hire disciples -- Own your message -- Overwhelm friends/dominate foes -- Plan for after your successor -- Inspire imitators -- One more thing.

ISBN: 978184547445

LCCN: 2011044773

Subjects--Corporate Names:
Apple Computer, Inc.

Subjects--Topical Terms:
Computer industry--Management.--United States
Corporate culture--United States.
Success in business--United States.

LC Class. No.: HD9696.2.U64 / A6737 2012

Dewey Class. No.: 338.761004160973 / LAS