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Cruikshank, Jeffrey L.

The Apple way / by Jeffrey L. Cruikshank. - New Delhi : Tata McGraw-Hill, c2006. - xviii, 206 p. ; 24 cm.

"12 management lessons from the world's most innovative company"--Spine.

Includes bibliographical references (pages 179-193) and index.

Marvels and margins -- Find the future -- Take their breath away -- Guard the family jewels -- Keep your friends (reasonably) close to you -- Keep your promises -- Build the cult -- Get it out there -- Keep your cool -- Flog the bad guys -- Fix your leaders -- Fix your plan.

ISBN: 007061184X 9780070611849

LCCN: 2006295931

Subjects--Corporate Names:
Apple Computer, Inc.
Apple Computer, Inc.

Subjects--Topical Terms:
Industrial management--United States.
Computer industry--United States.
Corporate culture--United States.
Success in business--United States.

LC Class. No.: HD9696.2.U64 / A673 2006

Dewey Class. No.: 658.4 / CRU