Global product : strategy, product lifecycle management and the billion customer question
Stark, John
Global product : strategy, product lifecycle management and the billion customer question by John Stark - London : Springer, c2007. - xiii, 215 p. : ill. ; 24 cm. - Decision engineering .
Includes bibliographical references (p. [209]) and index.
9781846289149
2007930552
GBA731251 bnb
013731219 Uk
Product life cycle.
Product management.
Export marketing.
658.5 STA
Global product : strategy, product lifecycle management and the billion customer question by John Stark - London : Springer, c2007. - xiii, 215 p. : ill. ; 24 cm. - Decision engineering .
Includes bibliographical references (p. [209]) and index.
9781846289149
2007930552
GBA731251 bnb
013731219 Uk
Product life cycle.
Product management.
Export marketing.
658.5 STA