Marketing: creating value for customers
Churchill, Gilbert A.
Marketing: creating value for customers by Gilbert A. Churchill, Jr. and J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : col. ill., maps ; 29 cm. - Irwin series in marketing .
Includes bibliographical references (p. [587]-605) and indexes.
0071179607
97013807
Marketing.
658.8 CHU
Marketing: creating value for customers by Gilbert A. Churchill, Jr. and J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : col. ill., maps ; 29 cm. - Irwin series in marketing .
Includes bibliographical references (p. [587]-605) and indexes.
0071179607
97013807
Marketing.
658.8 CHU