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Strategic brand management :

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M G Parameswaran, Isaac Jacob - 4th ed. - Chennai : Pearson, c2015. - xxix, 586 p.

ISBN: 9789332542204

Subjects--Topical Terms:
Brand management
Strategic management

Dewey Class. No.: 658.827 / KEL-4ed

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