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The online advertising playbook: proven strategies and tested tactics from the advertising research foundation

Plummer, Joseph

The online advertising playbook: proven strategies and tested tactics from the advertising research foundation by Joseph Plummer, Steve Rappaport, Taddy Hall and Robert Barocci - Hoboken, NJ John Wiley c2007 - xvi, 299p

ISBN: 9780470051054

Subjects--Topical Terms:
Internet advertising

Dewey Class. No.: 659.144 PLU

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