Legends in marketing: Jagdish N. Sheth
Sheth, Jagdish N
Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan. - New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010. - 8 v. : ill. 25 cm.
Includes bibliographical references and index.
v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.
9788132103004
2010000158
Sheth, Jagdish N.
Marketing.
Consumer behavior.
Marketing--Management.
658.80092 SHE
Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan. - New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010. - 8 v. : ill. 25 cm.
Includes bibliographical references and index.
v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.
9788132103004
2010000158
Sheth, Jagdish N.
Marketing.
Consumer behavior.
Marketing--Management.
658.80092 SHE