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Jain, Subhash C., 1942-

International marketing : managerial perspectives / Subhash C. Jain and Lewis R. Tucker, Jr. - Boston : CBI Pub. Co., c1979. - ix, 518 p. : ill. ; 24 cm.

Bibliography: p. 510-518.

ISBN: 0843609036

LCCN: 78031876

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.

LC Class. No.: HF1009.5 / .J34

Dewey Class. No.: 658.84 / JAI