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Jain, Subhash C., 1942-

Marketing planning & strategy : cases / Marketing planning and strategy Subhash C. Jain. - 7th ed. - Mason, Ohio : Thomson., c2005. - 374 p. :

Includes bibliographical references and indexes.

ISBN: 0759341893

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .J35 2000

Dewey Class. No.: 658.802 / JAI