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McDaniel, Carl D.

Marketing research / Carl McDaniel, Jr., Roger Gates. - 8th ed. - New Delhi : Wiley India, 2011, c2010. - xxx, 693, [65] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

ISBN: 9788126529353

LCCN: 2009455188

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3823 2010

Dewey Class. No.: 658.83 / MCD