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Retailization: brand survival in the age of retailer power

Thomassen, Lars

Retailization: brand survival in the age of retailer power by Lars Thomassen, Keith Lincoln and Anthony Aconis - London Kogan page c2006 - xviii, 221p

ISBN: 0749449039

Subjects--Topical Terms:
Retail trade
Brand name products

Dewey Class. No.: 658.87 THO

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