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The international dictionary of marketing :

Yadin, Daniel L.

The international dictionary of marketing : over 2000 professional terms & techniques / Daniel Yadin. - New Delhi : Kogan Page, 2006. - v, 441 p. ; 24 cm.

ISBN: 9780749449247 0749449241

Subjects--Topical Terms:
Marketing--Dictionaries.

Dewey Class. No.: 658.8003 / YAD

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