The business marketing course : managing in complex networks
Ford, David
The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.]. - Chichester, West Sussex, England ; New York : J. Wiley, c2002. - xv, 238 p. : ill. ; 24 cm.
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
0471877220
2001056905
Marketing.
Marketing--Management.
Business networks--Management.
658.8 FOR
The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.]. - Chichester, West Sussex, England ; New York : J. Wiley, c2002. - xv, 238 p. : ill. ; 24 cm.
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
0471877220
2001056905
Marketing.
Marketing--Management.
Business networks--Management.
658.8 FOR