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Schewe, Charles D

The portable MBA in marketing by Charles D. Schewe and Alexander Watson Hiam - 2nd ed - New York : Wiley, c1998. - xiii, 497 p. ; 26 cm. - The portable MBA series .

Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992.

Includes bibliographical references (p. 475-477) and index.

ISBN: 9780471193678

LCCN: 97038520

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 SCH