Normal view MARC view ISBD view

Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila - London Kogan Page 2010 - xi, 244p

ISBN: 9780749460938

Subjects--Topical Terms:
Advertising, Point-of-sale
Marketing
Consumers--Decision making
Shopping--Decision making

Dewey Class. No.: 659.1 SHO