The lean startup :

Ries, Eric, 1978-

The lean startup : how constant innovation creates radically successful businesses / How constant innovation creates radically successful businesses Eric Ries. - London : Portfolio Penguin, c2011. - 320 p. ; 22 cm.

Includes bibliographical references and index.

Vision -- Start Define Learn Experiment Steer -- Leap Test Measure Pivot (or Persevere) Accelerate -- Batch Grow Adapt Innovate Epilogue: Waste Not Join the Movement Part 1 1 15 -- 2 25 -- 3 37 -- 4 56 -- Part 2 5 79 -- 6 92 -- 7 114 -- 8 149 -- Part 3 9 184 -- 10 206 -- 11 224 -- 12 253 -- 13 272 -- 14 285.

"Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Learn."

9780670921607

2011012100


New business enterprises.
Consumers' preferences.
Organizational effectiveness.

658.11 / RIE
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