Global marketing management: changes, challenges and strategies
Lee, Kiefer
Global marketing management: changes, challenges and strategies by Kiefer Lee and Steve Carter - 2nd ed - Oxford Oxford University Press c2009 - xxvii, 565p
9780199601363
Marketing management
658.84 LEE
Global marketing management: changes, challenges and strategies by Kiefer Lee and Steve Carter - 2nd ed - Oxford Oxford University Press c2009 - xxvii, 565p
9780199601363
Marketing management
658.84 LEE