Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke de
Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xv, 401 p. : ill. ; 24 cm.
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
9781412979900
2010019234
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
658.8342 MOO
Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xv, 401 p. : ill. ; 24 cm.
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
9781412979900
2010019234
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
658.8342 MOO