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Trout on strategy :

Trout, Jack

Trout on strategy : capturing mindshare, conquering markets / Jack Trout - New Delhi : TMH, c2004. - xiv, 159 p.

ISBN: 0070587604

Subjects--Uniform Titles:
Strategy

Subjects--Topical Terms:
Marketing--Management
Strategic planning
Success in business

Dewey Class. No.: 658.4012 / TRO

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