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Marketing management /

Kotler, Philip

Marketing management / by Philip Kotler, Kevin Lane Keller - 12th ed. - New Delhi : Prentice-Hall of India, 2005. - xxxvii, 729 p.

ISBN: 8120327993 9788120327993

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOT

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