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Aaker, David A.

Marketing research / David A. Aaker ... [et al.]. - 11th ed. International student version - New Delhi : Wiley India, 2016, c2013. - xiv, 647 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9788126563531

LCCN: 2012027801

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A14 2013

Dewey Class. No.: 658.83 / AAK-11ed