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Data mining techniques for marketing, sales and customer relationship management /

Linoff, Gordon S

Data mining techniques for marketing, sales and customer relationship management / Gordon S Linoff, Michael J A Berry - 3rd ed. - New Delhi. Wiley India, 2016, c2011. - xl, 847 p.

ISBN: 9788126534722

Subjects--Topical Terms:
Management information system

Dewey Class. No.: 658.4038 / BER-3ed

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