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Practical text analysis :

Struhl, Steven M

Practical text analysis : interpreting text and unstructured data for business intelligence / Steven Struhl - London : Kogan Page, c2015. - xiii, 257 p.

ISBN: 9780749474010

Subjects--Topical Terms:
Marketing--Data processing
Big data
Business intelligence
Marketing research

Dewey Class. No.: 658.472 / STR

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