Marketing research : (Record no. 10629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180523b ||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAR-7ed |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 9 (RLIN) | 2528 |
| TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra, Satyabhusan Dash |
| EDITION STATEMENT | |
| Edition statement | 7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2016. |
| Place of publication, distribution, etc | Noida : |
| PHYSICAL DESCRIPTION | |
| Extent | xxx, 968 p. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reserve Books | Learning Resource Centre | Learning Resource Centre | 23/05/2018 | 20 | 613.46 | 658.83 MAR-7ed | 12094 | 23/05/2018 | 829.00 | 23/05/2018 | Books | ||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 23/05/2018 | 20 | 613.46 | 9 | 658.83 MAR-7ed | 12093 | 08/05/2022 | 829.00 | 23/05/2018 | Books | 4 | 12/04/2022 | |||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 23/05/2018 | 20 | 613.46 | 8 | 658.83 MAR-7ed | 12092 | 28/02/2020 | 829.00 | 23/05/2018 | Books | 2 | 17/02/2020 |