Marketing : (Record no. 13254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a22001817a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221001b ||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332584471 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | ARM |
| MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2266 |
| Personal name | Armstrong, Gary |
| TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction |
| Statement of responsibility, etc | by Gary Armstrong, Philip Kotler and Marc Oliver Opresnik |
| EDITION STATEMENT | |
| Edition statement | 13th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson; |
| Date of publication, distribution, etc | 2017. |
| PHYSICAL DESCRIPTION | |
| Extent | 669 p. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 5566 |
| Topical term or geographic name as entry element | Marketing management |
| ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 890 |
| Personal name | Kotler, Philip |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc Oliver |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 01/10/2022 | 1 | 658.8 ARM | 14858 | 15/02/2024 | 09/02/2024 | 01/10/2022 | Books |