Legends in marketing Shelby D. Hunt / (Record no. 1359)

MARC details
000 -LEADER
fixed length control field 01673cam a22003254a 4500
CONTROL NUMBER
control field 16617256
CONTROL NUMBER IDENTIFIER
control field OSt
DATE AND TIME OF LATEST TRANSACTION
control field 20180217131454.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110120s2011 ii a b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011002325
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105206 (hbk. : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80092 HUN
MAIN ENTRY--PERSONAL NAME
Personal name Hunt, Shelby D
9 (RLIN) 4094
TITLE STATEMENT
Title Legends in marketing Shelby D. Hunt /
Statement of responsibility, etc edited by Jagdish N. Sheth.
VARYING FORM OF TITLE
Title proper/short title Shelby D. Hunt
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi ;
-- Thousand Oaks :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc c2011.
PHYSICAL DESCRIPTION
Extent 10 v. :
Other physical details ill. ;
Dimensions 25 cm.
SERIES STATEMENT/ADDED ENTRY--TITLE
Title Legends in marketing Shelby D. Hunt
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note v. 1. Marketing theory: the nature and scope of marketing / Paul Busch -- v. 2. Marketing theory: philosophy of science foundations of marketing / Jagdip Singh -- v. 3. Marketing theory: philosophy of science controversies in marketing / Roy D. Howell -- v. 4. Channels of distribution / James R. Brown -- v. 5. Macromarketing, ethics, and social responsibility: The development period / Scott J. Vitell -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period / John R. Sparks -- v. 7. Marketing management and strategy / Ranjan Varadarajan -- v. 8. Relationship marketing / Robert M. Morgan -- v. 9. Resource-advantage theory: the development period / O. C. Ferrell -- v. 10. Resource-advantage theory: the research tradition period / Dennis B. Arnett.
SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Hunt, Shelby D.
9 (RLIN) 4095
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 2142
ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
9 (RLIN) 4096
LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Coded location qualifier
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 1   658.80092 HUN 1358 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 2   658.80092 HUN 1359 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 3   658.80092 HUN 1360 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 4   658.80092 HUN 1361 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 5   658.80092 HUN 1362 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 6   658.80092 HUN 1363 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 7   658.80092 HUN 1364 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 8   658.80092 HUN 1365 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 9   658.80092 HUN 1366 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
    Dewey Decimal Classification     Not For Loan Reference Collection Learning Resource Centre Learning Resource Centre 04/11/2011 Pranay Books, Jaipur 45000.00 Vol. 10   658.80092 HUN 1367 22/05/2012 04/11/2011 Reference PB/10-11/105 /07.04.11
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