Marketing research (Record no. 28)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a2200229Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150121020002.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126517916 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 AAK |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 9 (RLIN) | 2238 |
| TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc. | David A Aaker, V Kumar and George S Day |
| EDITION STATEMENT | |
| Edition statement | 9th ed |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley India |
| Date of publication, distribution, etc. | c2007, 2009 |
| PHYSICAL DESCRIPTION | |
| Extent | xvii, 774p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 9 (RLIN) | 2142 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V |
| 9 (RLIN) | 2509 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S |
| 9 (RLIN) | 2510 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Coded location qualifier | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reserve Books | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 449.00 | 658.83 AAK | 28 | 08/12/2021 | 04/11/2011 | Books | 54209 / 3.6.10 | ||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 449.00 | 2 | 658.83 AAK | 29 | 20/01/2015 | 04/11/2011 | Books | 54209 / 3.6.10 | 20/01/2015 | ||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 449.00 | 658.83 AAK | 30 | 22/05/2012 | 04/11/2011 | Books | 54209 / 3.6.10 | ||||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 449.00 | 2 | 658.83 AAK | 449 | 11/02/2020 | 04/11/2011 | Books | DEL / 78281 | 11/02/2020 |