Principles of marketing: a south Asian perspective / (Record no. 298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694nam a2200241Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190125121024.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 890 |
| TITLE STATEMENT | |
| Title | Principles of marketing: a south Asian perspective / |
| Statement of responsibility, etc | by Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri and Ehsan Ul Haque |
| EDITION STATEMENT | |
| Edition statement | 13th ed |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2010. |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 514p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 2266 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y |
| 9 (RLIN) | 2267 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haque, Ehsan Ul |
| 9 (RLIN) | 2268 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Coded location qualifier | Total Renewals | Date last borrowed | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reserve Books | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 525.00 | 658.8 KOT | 298 | 13/08/2018 | 04/11/2011 | Books | 54209 / 3.6.10 | ||||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 525.00 | 34 | 658.8 KOT | 299 | 25/04/2024 | 04/11/2011 | Books | 54209 / 3.6.10 | 4 | 24/04/2024 | |||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 525.00 | 25 | 658.8 KOT | 300 | 10/09/2022 | 04/11/2011 | Books | 54209 / 3.6.10 | 4 | 10/09/2022 | 20/09/2022 | ||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 525.00 | 41 | 658.8 KOT | 301 | 25/04/2024 | 04/11/2011 | Books | 54209 / 3.6.10 | 8 | 24/04/2024 | |||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 525.00 | 39 | 658.8 KOT | 302 | 14/02/2024 | 04/11/2011 | Books | 54209 / 3.6.10 | 10 | 07/02/2024 |