Case studies in marketing management / (Record no. 3407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01576 a2200157 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121031t xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-6139-7 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAS |
| TITLE STATEMENT | |
| Title | Case studies in marketing management / |
| Statement of responsibility, etc | edited by S Ramesh Kumar |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | c2012 |
| PHYSICAL DESCRIPTION | |
| Extent | viii, 378p |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Shanghai Jahwa: Liushen Shower cream (A) -- Hyundia Card's marketing strategy -- ITC in rural India -- Ontario Machinery Ring (A): problem definition -- Cineplex entertainment: the loyalty program -- Super shampoo products and the Indian mass market -- Tinplate Company of India: Targeting the young -- Air Miles Canada: Rebranding the air miles reward program -- Kids market consulting -- The Wii: Nintendo's video game revolution -- SaskTel -- Hanson Production: pricing for opening day -- Sunnex international: Transforming distribution of high tech products -- Shiny Provision store: Retailing challenges in the Indian context -- The brand in the hand: Mobile marketing at Adidas -- Nike Inc.: developing an effective public relations strategy -- Spectrum brands, Inc.: the sales force dilemma -- Launch of the Ford Fiesta Diesel: the world's most efficient car -- Dabour India ltd.: globalization -- Sat & Co.: Market orientation -- Infosys: the challenge of global branding -- Nano Tata-Logy: the people's car -- Louis Vuitton in India -- Romantic Rides or Fiery Thrills: Positioning a motorcycle brand in the Indian context |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| Form subdivision | Cases |
| 9 (RLIN) | 5566 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S Ramesh |
| 9 (RLIN) | 2563 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 03/08/2012 | 3 | 3 | 658.8 CAS | 3444 | 04/05/2022 | 07/03/2022 | 03/08/2012 | Books |