Essentials of marketing research (Record no. 342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553nam a2200205Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111228130523.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 ZIK |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G |
| 9 (RLIN) | 1101 |
| TITLE STATEMENT | |
| Title | Essentials of marketing research |
| Statement of responsibility, etc. | by William G Zikmund and Barry J Babin |
| EDITION STATEMENT | |
| Edition statement | 3rd ed |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | c2007 |
| PHYSICAL DESCRIPTION | |
| Extent | xvii, 414p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 9 (RLIN) | 2142 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J |
| 9 (RLIN) | 2527 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Coded location qualifier | Date last checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reserve Books | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 325.00 | 658.83 ZIK | 341 | 21/09/2012 | 04/11/2011 | Books | DEL /77133 / 30.8.10 | |||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 325.00 | 1 | 658.83 ZIK | 342 | 18/08/2020 | 04/11/2011 | Books | DEL /77133 / 30.8.10 | 24/12/2019 | |||||||
| Dewey Decimal Classification | Compact Shelving | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 325.00 | 6 | 658.83 ZIK | 343 | 12/08/2021 | 04/11/2011 | Books | DEL /77133 | 11/03/2020 | 2 | |||||
| Missing | Dewey Decimal Classification | Compact Shelving | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 325.00 | 3 | 658.83 ZIK | 344 | 25/02/2020 | 04/11/2011 | Books | DEL /77133 | 29/01/2020 | 2 | ||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 325.00 | 7 | 658.83 ZIK | 345 | 26/08/2021 | 04/11/2011 | Books | DEL /77133 / 30.8.10 | 11/03/2020 | 2 |