Advertising and promotion : (Record no. 411)
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000 -LEADER | |
---|---|
fixed length control field | 00509nam a2200193Ia 4500 |
CONTROL NUMBER IDENTIFIER | |
control field | OSt |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170321171652.0 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 111104s9999 xx 000 0 und d |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131504406 |
CATALOGING SOURCE | |
Transcribing agency | LRC |
LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.113 |
Item number | SHI |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A |
9 (RLIN) | 2648 |
TITLE STATEMENT | |
Title | Advertising and promotion : |
Remainder of title | an IMC approach / |
Statement of responsibility, etc | by Terence A Shimp |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi : |
Name of publisher, distributor, etc | Cengage Learning, |
Date of publication, distribution, etc | c2007. |
PHYSICAL DESCRIPTION | |
Extent | 650p |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
9 (RLIN) | 2278 |
ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Coded location qualifier |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 462.00 | 1 | 659.113 SHI | 411 | 27/01/2015 | 06/07/2014 | 04/11/2011 | Books | DEL /78010 / 14.9.10 | |||||
Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 07/02/2015 | 659.113 SHI | 7892 | 07/02/2015 | 07/02/2015 | Books |