International marketing and export management / (Record no. 4879)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01515cam a2200289 a 4500 |
| CONTROL NUMBER | |
| control field | 16619093 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131224153130.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110121s2011 enkab b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011001761 |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015690385 |
| Source | Uk |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131791189 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn698360714 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | CDX |
| -- | BWK |
| -- | U2C |
| -- | UKMGB |
| -- | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .I617 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Edition number | 22 |
| Item number | ALB |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Albaum, Gerald |
| 9 (RLIN) | 1050 |
| TITLE STATEMENT | |
| Title | International marketing and export management / |
| Statement of responsibility, etc | Gerald Albaum, Edwin Duerr. |
| EDITION STATEMENT | |
| Edition statement | 7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2013. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxi, 990 p. : |
| Other physical details | ill., map ; |
| Dimensions | 25 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| 9 (RLIN) | 9304 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duerr, Edwin. |
| 9 (RLIN) | 9305 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 10/12/2013 | 41 | 575.28 | 658.84 ALB | 5544 | 05/12/2013 | 799.00 | 10/12/2013 | Books |