Advertising and promotion : an integrated marketing communications perspective / (Record no. 4911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589 a2200169 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130720t xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 |
| Item number | BEL-9ed |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 9 (RLIN) | 2062 |
| TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch, Michael A Belch, Keyoor Purani |
| EDITION STATEMENT | |
| Edition statement | 9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TMH, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | 2013. |
| PHYSICAL DESCRIPTION | |
| Extent | xliii, 1016 p. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2278 |
| Topical term or geographic name as entry element | Advertising. |
| -- | Marketing communication |
| ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2063 |
| Personal name | Belch, Michael A |
| -- | Purani, Keyoor |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 17/07/2013 | 20 | 437.50 | 4 | 659.113 BEL-9ed | 4590 | 13/02/2019 | 06/02/2019 | 625.00 | 17/07/2013 | Books | ||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 28/09/2017 | 659.113 BEL-9ed | 11821 | 28/09/2017 | 28/09/2017 | Books |