Advertising management with integrated brand promotion (Record no. 531)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a2200217Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150416020001.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131509128 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 GUI |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C |
| 9 (RLIN) | 2650 |
| TITLE STATEMENT | |
| Title | Advertising management with integrated brand promotion |
| Statement of responsibility, etc. | by Thomas C O'Guinn, Chris T Allen and Richard J Semenik |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | c2009 |
| PHYSICAL DESCRIPTION | |
| Extent | 648p |
| Accompanying material | 1 CD ROM |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2278 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T |
| 9 (RLIN) | 2651 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J |
| 9 (RLIN) | 2652 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Coded location qualifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 415.00 | 2 | 659.111 GUI | 531 | 16/04/2015 | 15/04/2015 | 04/11/2011 | Books | 79131 / 10.8.10 | |||||
| Dewey Decimal Classification | Not For Loan | Learning Resource Centre | Learning Resource Centre | 14/03/2012 | CD21 | 16/04/2012 | 14/03/2012 | CDs and DVDs |