Marketing moves: a new approach to profits, growth, and renewal (Record no. 597)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01113cam a22003014a 4500 |
| CONTROL NUMBER | |
| control field | 12455554 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111222104453.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010628s2002 mau b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001039445 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1578516005 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 890 |
| TITLE STATEMENT | |
| Title | Marketing moves: a new approach to profits, growth, and renewal |
| Statement of responsibility, etc. | by Philip Kotler, Dipak C. Jain and Suvit Maesincee |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Harvard Business School Press, |
| Date of publication, distribution, etc. | c2002. |
| PHYSICAL DESCRIPTION | |
| Extent | xii, 193 p. ; |
| Dimensions | 24 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 167-180) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| 9 (RLIN) | 2250 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2251 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Dipak C |
| Fuller form of name | (Dipak) |
| 9 (RLIN) | 2252 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maesincee, Suvit |
| 9 (RLIN) | 2253 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Coded location qualifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | Flipkart.com | 1216.00 | 4 | 658.8 KOT | 597 | 06/09/2023 | 24/08/2023 | 04/11/2011 | Books | 854512 / 04.12.10 |