MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02438cam a22003134a 4500 |
| CONTROL NUMBER |
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| control field |
13086031 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20111222132023.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030207s2003 enk 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2003002585 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749439971 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm51647418 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
C#P |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 FOR |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Forsyth, Patrick. |
| 9 (RLIN) |
1094 |
| TITLE STATEMENT |
|---|
| Title |
Marketing stripped bare : an insider's guide to the secret rules |
| Statement of responsibility, etc. |
by Patrick Forsyth |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2003. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 156 p. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
"First published in Great Britain entitled" 'Everything you need to know about marketing' in 1990" |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Include bibliographical references and index |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer? |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/fy038/2003002585.html">http://www.loc.gov/catdir/toc/fy038/2003002585.html</a> |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2003002585-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003002585-d.html</a> |
| LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
