Mind to Mind Marketing: Communicating with 21st - Century Customers (Record no. 613)

MARC details
000 -LEADER
fixed length control field	00498nam a2200193Ia 4500
CONTROL NUMBER IDENTIFIER
control field	OSt
DATE AND TIME OF LATEST TRANSACTION
control field	20111228160422.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	111104s9999 xx 000 0 und d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749433663
CATALOGING SOURCE
Transcribing agency	LRC
LANGUAGE CODE
Language code of text/sound track or separate title	English
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8343 ALD
MAIN ENTRY--PERSONAL NAME
Personal name	Alder, Harry
9 (RLIN)	2530
TITLE STATEMENT
Title	Mind to Mind Marketing: Communicating with 21st - Century Customers
Statement of responsibility, etc.	by Harry Alder
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	Kogan Page
Date of publication, distribution, etc.	c2001
PHYSICAL DESCRIPTION
Extent	252p
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Use restrictions	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type	Coded location qualifier
		Dewey Decimal Classification				Learning Resource Centre	Learning Resource Centre	04/11/2011	Flipkart.com	1257.00	1	658.8343 ALD	613	31/07/2015	24/07/2015	04/11/2011	Books	866728 / 10.12.10