The definitive book of branding / (Record no. 7995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02110cam a22002538i 4500 |
| CONTROL NUMBER | |
| control field | 18111403 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150529173116.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140410s2014 cau b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014012534 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132117735 (paperback : alk. paper) |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .D44 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | DEF |
| TITLE STATEMENT | |
| Title | The definitive book of branding / |
| Statement of responsibility, etc | edited by Kartikeya Kompella. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2014. |
| PHYSICAL DESCRIPTION | |
| Extent | xx, 408 p. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword -- Preface -- Building blocks -- The essence of positioning / Al Ries -- Creating meaningful brands : how brands evolve from labels on products to icons of meaning / Mark Batey -- From niche to mainstream -- The power of words and stories / John Simmons -- All together now : the new and vital strategy of "community" / Douglas Atkin -- What it really means to be a challenger in today's world / Adam Morgan -- Building brand authenticity / Michael B. Beverland -- The most important brand question : how does it make them feel? / Daryl Travis -- Brands and innovation / Jean-Noel Kapferer -- Branding with a cause / Kartikeya Kompella -- Branding beyond marketing -- Living the brand / Nicholas Ind -- Employer brand management / Richard Mosley -- Global branding : strategy, creativity, and leadership / Sicco van Gelder -- Brand valuation : identifying and measuring the economic value creation of brands / Jan Lindemann -- Together we stand -- Co-branding / Tom Blackett -- The guide to co-creation / Clare Fuller and Arunima Kapoor -- Building brands on belief -- What Chatterjee said : designing brands from the inside out / Patrick Hanlon -- Passion brands: the extraordinary power of brand belief / Helen Edwards and Derek Day -- Lovemarks in the age of now / Kevin Roberts -- Index -- About the editor and contributors. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Globalization |
| General subdivision | Economic aspects. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kompella, Kartikeya, |
| Relator term | editor of compilation. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 27/05/2015 | 20 | 626.50 | 658.827 DEF | 8728 | 18/05/2015 | 895.00 | 27/05/2015 | Books |