Consumer behavior / (Record no. 9314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01502 a2200193 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160903b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555099 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SCH-11ed |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G. |
| TITLE STATEMENT | |
| Title | Consumer behavior / |
| Statement of responsibility, etc | Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar |
| EDITION STATEMENT | |
| Edition statement | 11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson, |
| Place of publication, distribution, etc | Delhi : |
| Date of publication, distribution, etc | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvii, 508 p. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part.1. Consumers, marketers and technology --<br/>1. Technology-driven consumer behavior --<br/>2. Segmentation, targeting and positioning --<br/>Part.2. The consumer as an individual --<br/>3. Consumer motivation and personality --<br/>4. Consumer perception --<br/>5. Consumer learning --<br/>6. Consumer attitude formation and change --<br/>Part.3. Communication and consumer behavior --<br/>7. Persuading consumers --<br/>8. From print and broadcast advertising to social and mobile media --<br/>9. Reference groups and word-of-mouth --<br/>Part.4. Consumers in their social and cultural settings --<br/>10. The family and its social standing --<br/>11. Culture's influence on consumer behavior --<br/>12. Cross-cultural consumer behavior: an international perspective --<br/>Part.5. Consumers decision-making, marketing ethics, and consumers research --<br/>13. consumer decision-making and diffusion of innovations --<br/>14. Marketing ethics and social responsibility --<br/>15. Consumer research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behaviour |
| 9 (RLIN) | 1443 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wisenblit, Joseph |
| 9 (RLIN) | 2564 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 9 (RLIN) | 2563 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 03/09/2016 | 20 | 517.26 | 8 | 2 | 658.8342 SCH-11ed | 10310 | 20/09/2022 | 12/09/2022 | 699.00 | 03/09/2016 | Books | ||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 25/09/2017 | 7 | 4 | 658.8342 SCH-11ed | 11771 | 06/12/2019 | 25/11/2019 | 25/09/2017 | Books | |||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 05/01/2022 | 658.8342 SCH-11ed | 14560 | 05/01/2022 | 05/01/2022 | Books |