MKTG: (Record no. 9949)

MARC details
000 -LEADER
fixed length control field	00524 a2200181 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170323b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131520345
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MKT
TITLE STATEMENT
Title	MKTG:
Remainder of title	a South Asian perspective /
Statement of responsibility, etc	Charles W Lamb ... [et.al.]
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Cengage Learning,
Date of publication, distribution, etc	c2016.
Place of publication, distribution, etc	Delhi :
PHYSICAL DESCRIPTION
Extent	xvii, 671 p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management
9 (RLIN)	5566
ADDED ENTRY--PERSONAL NAME
Personal name	Lamb, Charles W
ADDED ENTRY--PERSONAL NAME
Personal name	Hair, Joseph F
ADDED ENTRY--PERSONAL NAME
Personal name	Sharma, Dheeraj
ADDED ENTRY--PERSONAL NAME
Personal name	McDaniel, Carl
9 (RLIN)	7421
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Learning Resource Centre	Learning Resource Centre	24/03/2017	20	662.30	1	658.8 MKT	11001	07/09/2020	04/06/2020	895.00	24/03/2017	Books