Normal view
MARC view
Entry Personal Name
001 - CONTROL NUMBER
- control field: 2254
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20111222104747.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 111222|||a|||||| | ||| d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
100 ## - HEADING--PERSONAL NAME
- Personal name: Kapferer, Jean-Noel
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)866: Kapferer, Jean-Noel, New strategic brand management : creating and sustaining brand equity long term, 8175542918