Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 2393
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20111223120849.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 111223|||a|||||| | ||| d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Marketing
- Form subdivision: Cost effectiveness
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)840: McDonald, Malcolm 2391, Marketing accountability, c2009