Normal view
MARC view
Brand management (Topical Term)
Machine generated authority record.
Work cat.: (OSt)414: Kapferer, Jean-Noel 2254, Strategic brand management: creating and sustaining brand equity long term, 2009
Machine generated authority record.
Work cat.: (OSt)414: Kapferer, Jean-Noel 2254, Strategic brand management: creating and sustaining brand equity long term, 2009