Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 2448

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20111227111601.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 111227|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Brand name products
• Form subdivision: Management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1288: Heding, Tilde 2447, Brand management: research, theory and practice, c2009