Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 2511
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20111228113626.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 111228|||a|||||| | ||| d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Branding
- Geographic subdivision: Indian perspective
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)731: Panda, Tapan K 2335, Building brands in the Indian market, 2010